Product Placement EP by Craggz & Parallel

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Track Listing

• Product Placement EP

• Label: Product
• Released: July 2012
• Cat No: PRODUCT013
• Stock No: 56421
• Media: Vinyl
• Format: 12 inch
• Discs: 1

Craggz & Parallel – Product Placement EP – 12″ Vinyl

Coming back with a bang in 2012, Craggz & Parallel return with some eagerly anticipated new material in the form of the Product Placement EP. Released on their own Product imprint, it consists of four tracks that while different in style, still retain that certain kind of funk that has permeated through their music ever since those early releases on Valve Recordings right up to the guys most recent full length effort, the critically acclaimed Turn The Page LP. After spending part of 2011 busy with album promo and gigs, the boys took time out to build a brand new studio to start working on more music. They ended the year by releasing the Future Shock / Turn The Page remix 12″ and now it’s time for them to bless the scene again with some fresh beats. So what does the Product Placement EP have in store? Kicking off proceedings is the gritty tech styling of Hurt You. The creeping intro, all filtered 80′s synths, horns and a lilting looping female vocal lure you in one direction before a classic break turns it into a dark and moody stepper sure to appeal to those who like their sounds slightly more edgy and raw. This is pure soundtrack music. If Lalo Schiffrin made Drum & Bass, this is what it would sound like. Up next is The Kraken and like the mythical sea creature it’s named after, expect this one to unleash itself heavily on your ears. Gnarling synths, tight percussive drum work and a heavyweight bassline to help tie it all together, The Kraken is pure unadulterated funk for the clubs. Simple but incredibly effective. Watch for the house influenced piano line too…Switching up the style once more, things get a little more stripped back and minimal on Clandestine. Super low, chest rattling sub bass mixed with dark atmospherics and haunting pads, the percussive elements keeps the pace moving along nicely. One for the listening crew, turn your headphones up and get immersed. Rounding off the EP is Belong. Showcasing the versatile side to Craggz & Parallel’s production, it starts life as a dubby, bleeped out skanker until suddenly… The tempo switches and turns it into a funky 130bpm beast. Those that know Craggz & Parallel will know that house and techno are a heavy influence on their sound. This tune is proof of that love and a great way to finish things off. The Product Placement EP delivers four cuts of absolute quality, with enough diversity, musicality and top drawer production to keep all heads happy. A welcome return for Craggz & Parallel.Also watch out for the their forthcoming track ‘Musik’ on the latest installment of the hugely popular Hospitality Summer Drum & Bass series released at the end of May.

a Craggz & Parallel – Hurt You
aa Craggz & Parallel – The Kraken

Product Placement EP, Craggz & Parallel, Product